BUDGET$50.0M
VERDICT Disaster
2012 Startling New Secrets backdrop
VERDICT: Disaster
Expert Verified

Is 2012 Startling New Secrets a Hit or Flop? Official Box Office Record & Profit Analysis

The official verdict is out. With a worldwide gross of $30.0M, 2012 Startling New Secrets is declared a Disaster.

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Box Office Snapshot

Budget$50.0M
Box Office$30.0M
Profit / Loss -$20.0M
Return on Investment (ROI) -40%

* A movie is generally considered a "Hit" if it recovers its budget and marketing costs (approx 2x budget).

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Detailed Verdict Analysis

Detailed Financial Report

2012 Startling New Secrets, released in 2009, entered the cinematic marketplace as a Documentary / Fantasy film. The production path for this project involved significant capital, with a reported budget of approximately $50.0M. In the modern film economy, recovering such an investment requires a multifaceted theatrical strategy spanning domestic and international territories.

Collection Trajectory

The box office journey for 2012 Startling New Secrets has culminated in a worldwide gross of approximately $30.0M. This figure represents the total theatrical footprint, reflecting a Return on Investment (ROI) of -40%. The underwhelming numbers suggest a disconnect with the intended audience, limiting the film's potential for a long theatrical life.

Profitability & Verdict

Analyzing the multiplier effect and market sentiment, 2012 Startling New Secrets navigated the competitive landscape with an audience reception score of 4.3/10. When weighing the production costs against the global returns, 2012 Startling New Secrets is effectively categorized as a Disaster. This result will likely prompt a re-evaluation of budget strategies for similar genre entries moving forward.

Comparables

In the context of other Documentary releases, the performance of 2012 Startling New Secrets will likely influence how studios approach similar projects in the future. Whether through its innovative visual style or its narrative choices, the film's financial footprint remains a key piece of the 2009 box office narrative.

Audience Reception

Apart from the financial numbers, the audience sentiment plays a crucial role. Not all box office hits are loved, and not all flops are bad movies.

4.3
IMDb

Unfortunately, the audience response has been largely negative.

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