Is An Hour and a Half a Hit or Flop? Official Box Office Record & Profit Analysis
The official verdict is out. With a worldwide gross of $8.9M, An Hour and a Half is declared a Disaster.
Box Office Snapshot
Detailed Verdict Analysis
Detailed Financial Report
Marking its arrival in 2012, An Hour and a Half positioned itself as a Drama film aiming for mass appeal. The production path for this project involved significant capital, with a reported budget of approximately $50.0M. In the modern film economy, recovering such an investment requires a multifaceted theatrical strategy spanning domestic and international territories.
Collection Trajectory
The box office journey for An Hour and a Half has culminated in a worldwide gross of approximately $8.9M. This figure represents the total theatrical footprint, reflecting a Return on Investment (ROI) of -82%. Despite the hype, the ticket sales faced headwinds, resulting in a total that fell short of the necessary threshold for theatrical profitability.
Profitability & Verdict
Analyzing the multiplier effect and market sentiment, An Hour and a Half navigated the competitive landscape with an audience reception score of 7.3/10. When weighing the production costs against the global returns, An Hour and a Half is effectively categorized as a Disaster. This result will likely prompt a re-evaluation of budget strategies for similar genre entries moving forward.
Comparables
In the context of other Drama releases, the performance of An Hour and a Half will likely influence how studios approach similar projects in the future. Whether through its innovative visual style or its narrative choices, the film's financial footprint remains a key piece of the 2012 box office narrative.
Audience Reception
Apart from the financial numbers, the audience sentiment plays a crucial role. Not all box office hits are loved, and not all flops are bad movies.