Is Asterix & Obelix: The Middle Kingdom a Hit or Flop? Official Box Office Record & Profit Analysis

Detailed Financial Report

Marking its arrival in 2023, Asterix & Obelix: The Middle Kingdom positioned itself as a Family / Comedy / Adventure film aiming for mass appeal. The production path for this project involved significant capital, with a reported budget of approximately $72.0M. In the modern film economy, recovering such an investment requires a multifaceted theatrical strategy spanning domestic and international territories.

Collection Trajectory

The box office journey for Asterix & Obelix: The Middle Kingdom has culminated in a worldwide gross of approximately $46.5M. This figure represents the total theatrical footprint, reflecting a Return on Investment (ROI) of -35%. The collection trajectory points to a challenging market response, where the theatrical gross struggled to clear the traditional break-even multiplier required for production and marketing recovery.

Profitability & Verdict

Analyzing the multiplier effect and market sentiment, Asterix & Obelix: The Middle Kingdom navigated the competitive landscape with an audience reception score of 4.8/10. When weighing the production costs against the global returns, Asterix & Obelix: The Middle Kingdom is effectively categorized as a Flop. The outcome highlights the risks involved in big-budget filmmaking when audience alignment is missed.

Comparables

In the context of other Family releases, the performance of Asterix & Obelix: The Middle Kingdom will likely influence how studios approach similar projects in the future. Whether through its innovative visual style or its narrative choices, the film's financial footprint remains a key piece of the 2023 box office narrative.