Is Drag Me to Hell a Hit or Flop? Official Box Office Record & Profit Analysis
The official verdict is out. With a worldwide gross of $91.4M, Drag Me to Hell is declared a Super Hit.
Box Office Snapshot
Detailed Verdict Analysis
Detailed Financial Report
Marking its arrival in 2009, Drag Me to Hell positioned itself as a Horror / Thriller film aiming for mass appeal. The production path for this project involved significant capital, with a reported budget of approximately $30.0M. In the modern film economy, recovering such an investment requires a multifaceted theatrical strategy spanning domestic and international territories.
Collection Trajectory
The box office journey for Drag Me to Hell has culminated in a worldwide gross of approximately $91.4M. This figure represents the total theatrical footprint, reflecting a Return on Investment (ROI) of 205%. The numbers reflect a powerful connection with audiences, translating into a box office run that exceeded initial studio projections.
Profitability & Verdict
Analyzing the multiplier effect and market sentiment, Drag Me to Hell navigated the competitive landscape with an audience reception score of 6.5/10. When weighing the production costs against the global returns, Drag Me to Hell is effectively categorized as a Super Hit. This result solidifies the film's place as a significant earner in the yearly box office rankings.
Comparables
In the context of other Horror releases, the performance of Drag Me to Hell will likely influence how studios approach similar projects in the future. Whether through its innovative visual style or its narrative choices, the film's financial footprint remains a key piece of the 2009 box office narrative.
Audience Reception
Apart from the financial numbers, the audience sentiment plays a crucial role. Not all box office hits are loved, and not all flops are bad movies.