BUDGET$1.8M
VERDICT Flop
Hour of the Gun backdrop
VERDICT: Flop
Expert Verified

Is Hour of the Gun a Hit or Flop? Official Box Office Record & Profit Analysis

The official verdict is out. With a worldwide gross of $2.0M, Hour of the Gun is declared a Flop.

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Box Office Snapshot

Budget$1.8M
Box Office$2.0M
Profit / Loss +$200.0K
Return on Investment (ROI) 11%

* A movie is generally considered a "Hit" if it recovers its budget and marketing costs (approx 2x budget).

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Detailed Verdict Analysis

Detailed Financial Report

Marking its arrival in 1967, Hour of the Gun positioned itself as a Western film aiming for mass appeal. The production path for this project involved significant capital, with a reported budget of approximately $1.8M. In the modern film economy, recovering such an investment requires a multifaceted theatrical strategy spanning domestic and international territories.

Collection Trajectory

The box office journey for Hour of the Gun has culminated in a worldwide gross of approximately $2.0M. This figure represents the total theatrical footprint, reflecting a Return on Investment (ROI) of 11%. The collection trajectory points to a challenging market response, where the theatrical gross struggled to clear the traditional break-even multiplier required for production and marketing recovery.

Profitability & Verdict

Analyzing the multiplier effect and market sentiment, Hour of the Gun navigated the competitive landscape with an audience reception score of 6.5/10. When weighing the production costs against the global returns, Hour of the Gun is effectively categorized as a Flop. The outcome highlights the risks involved in big-budget filmmaking when audience alignment is missed.

Comparables

In the context of other Western releases, the performance of Hour of the Gun will likely influence how studios approach similar projects in the future. Whether through its innovative visual style or its narrative choices, the film's financial footprint remains a key piece of the 1967 box office narrative.

Audience Reception

Apart from the financial numbers, the audience sentiment plays a crucial role. Not all box office hits are loved, and not all flops are bad movies.

6.5
IMDb

The response is mixed. While some enjoyed it, others found it lacking.

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