BUDGET$50.0M
VERDICT Disaster
How We Got Gay backdrop
VERDICT: Disaster
Expert Verified

Is How We Got Gay a Hit or Flop? Official Box Office Record & Profit Analysis

The official verdict is out. With a worldwide gross of $30.0M, How We Got Gay is declared a Disaster.

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Box Office Snapshot

Budget$50.0M
Box Office$30.0M
Profit / Loss -$20.0M
Return on Investment (ROI) -40%

* A movie is generally considered a "Hit" if it recovers its budget and marketing costs (approx 2x budget).

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Detailed Verdict Analysis

Detailed Financial Report

How We Got Gay, released in 2013, entered the cinematic marketplace as a Documentary film. The production path for this project involved significant capital, with a reported budget of approximately $50.0M. In the modern film economy, recovering such an investment requires a multifaceted theatrical strategy spanning domestic and international territories.

Collection Trajectory

The box office journey for How We Got Gay has culminated in a worldwide gross of approximately $30.0M. This figure represents the total theatrical footprint, reflecting a Return on Investment (ROI) of -40%. Despite the hype, the ticket sales faced headwinds, resulting in a total that fell short of the necessary threshold for theatrical profitability.

Profitability & Verdict

Analyzing the multiplier effect and market sentiment, How We Got Gay navigated the competitive landscape with an audience reception score of 3.9/10. When weighing the production costs against the global returns, How We Got Gay is effectively categorized as a Disaster. This result will likely prompt a re-evaluation of budget strategies for similar genre entries moving forward.

Comparables

In the context of other Documentary releases, the performance of How We Got Gay will likely influence how studios approach similar projects in the future. Whether through its innovative visual style or its narrative choices, the film's financial footprint remains a key piece of the 2013 box office narrative.

Audience Reception

Apart from the financial numbers, the audience sentiment plays a crucial role. Not all box office hits are loved, and not all flops are bad movies.

3.9
IMDb

Unfortunately, the audience response has been largely negative.

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