BUDGET$12.0M
VERDICT Hit
Now and Then backdrop
VERDICT: Hit
Expert Verified

Is Now and Then a Hit or Flop? Official Box Office Record & Profit Analysis

The official verdict is out. With a worldwide gross of $27.4M, Now and Then is declared a Hit.

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Box Office Snapshot

Budget$12.0M
Box Office$27.4M
Profit / Loss +$15.4M
Return on Investment (ROI) 128%

* A movie is generally considered a "Hit" if it recovers its budget and marketing costs (approx 2x budget).

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Detailed Verdict Analysis

Detailed Financial Report

In the competitive landscape of 1995, Now and Then debuted as a Comedy / Drama / Romance film with significant commercial expectations. The production path for this project involved significant capital, with a reported budget of approximately $12.0M. In the modern film economy, recovering such an investment requires a multifaceted theatrical strategy spanning domestic and international territories.

Collection Trajectory

The box office journey for Now and Then has culminated in a worldwide gross of approximately $27.4M. This figure represents the total theatrical footprint, reflecting a Return on Investment (ROI) of 128%. This performance indicates a strong grasp of the target demographic and sustained momentum beyond the opening weekend, a hallmark of major commercial success.

Profitability & Verdict

Analyzing the multiplier effect and market sentiment, Now and Then navigated the competitive landscape with an audience reception score of 6.9/10. When weighing the production costs against the global returns, Now and Then is effectively categorized as a Hit. It delivers a respectable return, ensuring confidence in future projects of similar scale.

Comparables

In the context of other Comedy releases, the performance of Now and Then will likely influence how studios approach similar projects in the future. Whether through its innovative visual style or its narrative choices, the film's financial footprint remains a key piece of the 1995 box office narrative.

Audience Reception

Apart from the financial numbers, the audience sentiment plays a crucial role. Not all box office hits are loved, and not all flops are bad movies.

6.9
IMDb

The response is mixed. While some enjoyed it, others found it lacking.

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