BUDGET$50.0M
VERDICT Disaster
Rick and Ruby backdrop
VERDICT: Disaster
Expert Verified

Is Rick and Ruby a Hit or Flop? Official Box Office Record & Profit Analysis

The official verdict is out. With a worldwide gross of $30.0M, Rick and Ruby is declared a Disaster.

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Box Office Snapshot

Budget$50.0M
Box Office$30.0M
Profit / Loss -$20.0M
Return on Investment (ROI) -40%

* A movie is generally considered a "Hit" if it recovers its budget and marketing costs (approx 2x budget).

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Detailed Verdict Analysis

Detailed Financial Report

Marking its arrival in 2019, Rick and Ruby positioned itself as a Horror / Comedy film aiming for mass appeal. The production path for this project involved significant capital, with a reported budget of approximately $50.0M. In the modern film economy, recovering such an investment requires a multifaceted theatrical strategy spanning domestic and international territories.

Collection Trajectory

The box office journey for Rick and Ruby has culminated in a worldwide gross of approximately $30.0M. This figure represents the total theatrical footprint, reflecting a Return on Investment (ROI) of -40%. Despite the hype, the ticket sales faced headwinds, resulting in a total that fell short of the necessary threshold for theatrical profitability.

Profitability & Verdict

Analyzing the multiplier effect and market sentiment, Rick and Ruby navigated the competitive landscape with an audience reception score of 4/10. When weighing the production costs against the global returns, Rick and Ruby is effectively categorized as a Disaster. The outcome highlights the risks involved in big-budget filmmaking when audience alignment is missed.

Comparables

In the context of other Horror releases, the performance of Rick and Ruby will likely influence how studios approach similar projects in the future. Whether through its innovative visual style or its narrative choices, the film's financial footprint remains a key piece of the 2019 box office narrative.

Audience Reception

Apart from the financial numbers, the audience sentiment plays a crucial role. Not all box office hits are loved, and not all flops are bad movies.

4.0
IMDb

Unfortunately, the audience response has been largely negative.

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