BUDGET$50.0M
VERDICT Disaster
Southern Mao and Northern Ma backdrop
VERDICT: Disaster
Expert Verified

Is Southern Mao and Northern Ma a Hit or Flop? Official Box Office Record & Profit Analysis

The official verdict is out. With a worldwide gross of $30.0M, Southern Mao and Northern Ma is declared a Disaster.

Advertisement

Box Office Snapshot

Budget$50.0M
Box Office$30.0M
Profit / Loss -$20.0M
Return on Investment (ROI) -40%

* A movie is generally considered a "Hit" if it recovers its budget and marketing costs (approx 2x budget).

Advertisement

Detailed Verdict Analysis

Detailed Financial Report

In the competitive landscape of 2023, Southern Mao and Northern Ma debuted as a Horror / Mystery / Thriller film with significant commercial expectations. The production path for this project involved significant capital, with a reported budget of approximately $50.0M. In the modern film economy, recovering such an investment requires a multifaceted theatrical strategy spanning domestic and international territories.

Collection Trajectory

The box office journey for Southern Mao and Northern Ma has culminated in a worldwide gross of approximately $30.0M. This figure represents the total theatrical footprint, reflecting a Return on Investment (ROI) of -40%. The underwhelming numbers suggest a disconnect with the intended audience, limiting the film's potential for a long theatrical life.

Profitability & Verdict

Analyzing the multiplier effect and market sentiment, Southern Mao and Northern Ma navigated the competitive landscape with an audience reception score of 4/10. When weighing the production costs against the global returns, Southern Mao and Northern Ma is effectively categorized as a Disaster. This result will likely prompt a re-evaluation of budget strategies for similar genre entries moving forward.

Comparables

In the context of other Horror releases, the performance of Southern Mao and Northern Ma will likely influence how studios approach similar projects in the future. Whether through its innovative visual style or its narrative choices, the film's financial footprint remains a key piece of the 2023 box office narrative.

Audience Reception

Apart from the financial numbers, the audience sentiment plays a crucial role. Not all box office hits are loved, and not all flops are bad movies.

4.0
IMDb

Unfortunately, the audience response has been largely negative.

Advertisement