Is That Secret We Keep a Hit or Flop? Official Box Office Record & Profit Analysis
The official verdict is out. With a worldwide gross of $30.0M, That Secret We Keep is declared a Disaster.
Box Office Snapshot
Detailed Verdict Analysis
Detailed Financial Report
Marking its arrival in 2020, That Secret We Keep positioned itself as a highly anticipated release aiming for mass appeal. The production path for this project involved significant capital, with a reported budget of approximately $50.0M. In the modern film economy, recovering such an investment requires a multifaceted theatrical strategy spanning domestic and international territories.
Collection Trajectory
The box office journey for That Secret We Keep has culminated in a worldwide gross of approximately $30.0M. This figure represents the total theatrical footprint, reflecting a Return on Investment (ROI) of -40%. Despite the hype, the ticket sales faced headwinds, resulting in a total that fell short of the necessary threshold for theatrical profitability.
Profitability & Verdict
Analyzing the multiplier effect and market sentiment, That Secret We Keep navigated the competitive landscape with an audience reception score of 0/10. When weighing the production costs against the global returns, That Secret We Keep is effectively categorized as a Disaster. This result will likely prompt a re-evaluation of budget strategies for similar genre entries moving forward.
Comparables
In the context of other contemporary releases, the performance of That Secret We Keep will likely influence how studios approach similar projects in the future. Whether through its innovative visual style or its narrative choices, the film's financial footprint remains a key piece of the 2020 box office narrative.
Audience Reception
Apart from the financial numbers, the audience sentiment plays a crucial role. Not all box office hits are loved, and not all flops are bad movies.