BUDGET$50.0M
VERDICT Blockbuster
The Merchants of Cool backdrop
VERDICT: Blockbuster
Expert Verified

Is The Merchants of Cool a Hit or Flop? Official Box Office Record & Profit Analysis

The official verdict is out. With a worldwide gross of $200.0M, The Merchants of Cool is declared a Blockbuster.

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Box Office Snapshot

Budget$50.0M
Box Office$200.0M
Profit / Loss +$150.0M
Return on Investment (ROI) 300%

* A movie is generally considered a "Hit" if it recovers its budget and marketing costs (approx 2x budget).

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Detailed Verdict Analysis

Detailed Financial Report

In the competitive landscape of 2001, The Merchants of Cool debuted as a Documentary / History / Music film with significant commercial expectations. The production path for this project involved significant capital, with a reported budget of approximately $50.0M. In the modern film economy, recovering such an investment requires a multifaceted theatrical strategy spanning domestic and international territories.

Collection Trajectory

The box office journey for The Merchants of Cool has culminated in a worldwide gross of approximately $200.0M. This figure represents the total theatrical footprint, reflecting a Return on Investment (ROI) of 300%. The numbers reflect a powerful connection with audiences, translating into a box office run that exceeded initial studio projections.

Profitability & Verdict

Analyzing the multiplier effect and market sentiment, The Merchants of Cool navigated the competitive landscape with an audience reception score of 7.2/10. When weighing the production costs against the global returns, The Merchants of Cool is effectively categorized as a Blockbuster. A resounding victory for the filmmakers, proving that quality content resonates with paying audiences.

Comparables

In the context of other Documentary releases, the performance of The Merchants of Cool will likely influence how studios approach similar projects in the future. Whether through its innovative visual style or its narrative choices, the film's financial footprint remains a key piece of the 2001 box office narrative.

Audience Reception

Apart from the financial numbers, the audience sentiment plays a crucial role. Not all box office hits are loved, and not all flops are bad movies.

7.2
IMDb

Audiences are loving this film! It has received highly positive reviews.

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