BUDGET$50.0M
VERDICT Disaster
We Are on Air backdrop
VERDICT: Disaster
Expert Verified

Is We Are on Air a Hit or Flop? Official Box Office Record & Profit Analysis

The official verdict is out. With a worldwide gross of $30.0M, We Are on Air is declared a Disaster.

Advertisement

Box Office Snapshot

Budget$50.0M
Box Office$30.0M
Profit / Loss -$20.0M
Return on Investment (ROI) -40%

* A movie is generally considered a "Hit" if it recovers its budget and marketing costs (approx 2x budget).

Advertisement

Detailed Verdict Analysis

Detailed Financial Report

In the competitive landscape of 2024, We Are on Air debuted as a Drama film with significant commercial expectations. The production path for this project involved significant capital, with a reported budget of approximately $50.0M. In the modern film economy, recovering such an investment requires a multifaceted theatrical strategy spanning domestic and international territories.

Collection Trajectory

The box office journey for We Are on Air has culminated in a worldwide gross of approximately $30.0M. This figure represents the total theatrical footprint, reflecting a Return on Investment (ROI) of -40%. Despite the hype, the ticket sales faced headwinds, resulting in a total that fell short of the necessary threshold for theatrical profitability.

Profitability & Verdict

Analyzing the multiplier effect and market sentiment, We Are on Air navigated the competitive landscape with an audience reception score of 1/10. When weighing the production costs against the global returns, We Are on Air is effectively categorized as a Disaster. The outcome highlights the risks involved in big-budget filmmaking when audience alignment is missed.

Comparables

In the context of other Drama releases, the performance of We Are on Air will likely influence how studios approach similar projects in the future. Whether through its innovative visual style or its narrative choices, the film's financial footprint remains a key piece of the 2024 box office narrative.

Audience Reception

Apart from the financial numbers, the audience sentiment plays a crucial role. Not all box office hits are loved, and not all flops are bad movies.

1.0
IMDb

Unfortunately, the audience response has been largely negative.

Advertisement