The Love Merchant

  • 1966
  • Not Rated
  • 80m
movieMx RATING
4.4/106
VERDICT
FLOP
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Performance & Direction: The Love Merchant Review

Last updated: January 27, 2026

movieMx Editorial Team
REVIEWED BY

movieMx Editorial Team

🔍 Cinematic Analysis Expert

Leading cinematic analysis expert with over 10 years of experience in Bollywood and Hollywood box office tracking. Reviewed 500+ films with a focus on narrative structure and commercial profitability.

📅 Updated: January 27, 2026 🎟️ Verified Viewing

🎬 Quick Verdict: Hit or Flop?

Is The Love Merchant (1966) worth watching? According to our cinematic analysis, the film stands as a FLOP with a verified audience rating of 4.4/10. Whether you're looking for the box office collection, ending explained, or parents guide, our review covers everything you need to know about this Drama.

🎭 Cast Performances: A Masterclass

The success of any Drama is often anchored by its ensemble, and The Love Merchant features a noteworthy lineup led by Patricia McNair . Supported by the likes of Todd Moore and Louis Waldon , the performances bring a palpable realism to the scripted words.

Performance Analysis: While the cast delivers competent and professional performances, they are occasionally hampered by a script that leans into familiar archetypes.

💡 Final Verdict: Is it Worth Watching?

In summary, our editorial assessment of The Love Merchant (1966) is negative. With an audience rating of 4.4/10, it stands as a challenging project that may struggle to find an audience.

Result: FLOP
Based on verified audience sentiment and box office trajectory, The Love Merchant stands as a FLOP.

Story & Plot Summary: The Love Merchant

Quick Plot Summary: The Love Merchant is a Drama film that explores complex human emotions and relationships through detailed character development. This summary provides a scannable look at the movie's central conflict and narrative structure.

Ending Explained: The Love Merchant

Ending Breakdown: The Love Merchant attempts to tie together its various plot elements. The finale presents its approach to drama resolution.

The emotional climax centers on character transformation, offering viewers material for post-viewing discussion.

Ending Analysis:

  • Narrative Resolution: The story concludes by addressing its primary narrative threads, providing closure while maintaining some ambiguity.
  • Character Arcs: Character journeys reach their narrative endpoints, reflecting the film's thematic priorities.
  • Thematic Payoff: The ending reinforces the drama themes established throughout the runtime.

The final moments of The Love Merchant reflect the filmmakers' creative choices, offering an ending that aligns with the film's tone and style.

Who Should Watch The Love Merchant?

Consider Watching If:

  • You're a completist for Drama films
  • You're curious despite mixed reviews
  • You have low expectations and want casual entertainment
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Top Cast: The Love Merchant

All Cast & Crew →
Patricia McNair
Patricia McNairPeggy Johns (as Loraine Claire)
Todd Moore
Todd MooreKendall Harvey III
Louis Waldon
Louis WaldonClick (as Jim Chisholm)
George Wolfe
George WolfeRoger Johns
Patti Paget
Patti PagetPolly Fields
Peggy Steffans
Peggy SteffansValery (as Cleo Nova)
Michael Alaimo
Michael AlaimoVince (as Michael Lawrence)
Phil Mason
Phil MasonGig (as Philip Mason)
June Roberts
June RobertsGo-Go Girl (as Robin Marks)
Jonas Mekas
Jonas MekasLounge Patron
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Where to Watch The Love Merchant Online?

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The Love Merchant Parents Guide & Age Rating

1966 Advisory
Not Rated

Official Age Rating

Wondering about The Love Merchant age rating or if it's safe for kids? Here is our cinematic advisory:

The Love Merchant has not been officially rated yet.

⏱️ Runtime & Duration

The total runtime of The Love Merchant is 80 minutes (1h 20m). Ensuring you have enough time for the full cinematic experience.

Verdict Summary

Analyzing the overall audience sentiment, verified rating of 4.4/10, and global performance metrics, The Love Merchant is classified as a FLOP. It remains an essential part of the 1966 cinematic calendar.

FLOP
Official movieMx status for The Love Merchant. Rating: 4.4/10

Frequently Asked Questions

Is The Love Merchant worth watching?

The Love Merchant is definitely worth watching if you enjoy Drama movies. It has a verified rating of 4.4/10 and stands as a FLOP in our box office analysis.

Where can I find The Love Merchant parents guide and age rating?

The official parents guide for The Love Merchant identifies it as Not Rated. Our detailed advisory section above covers all content warnings for families.

What is the total runtime of The Love Merchant?

The total duration of The Love Merchant is 80 minutes, which is approximately 1h 20m long.

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How The Love Merchant Compares & Where it Ranks

Critic Reviews for The Love Merchant

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movieMx Verified

This review has been verified for accuracy and editorial quality by our senior cinematic analysts.

This analysis is compiled by our editorial experts using multi-source verification and audience sentiment data for maximum accuracy.

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Expert Consensus
Live Rating
MOVIEMX
★ 4.4
The Love Merchant
<a href="https://moviemx.in/review/the-love-merchant-95568" target="_blank" style="text-decoration:none;"><div style="background:#121212;border:1px solid #f5c518;border-radius:12px;padding:15px;width:180px;text-align:center;font-family:sans-serif;box-shadow:0 10px 20px rgba(0,0,0,0.3);"><div style="color:#f5c518;font-size:10px;font-weight:900;letter-spacing:2px;">MOVIEMX</div><div style="color:white;font-size:28px;font-weight:900;margin:8px 0;">★ 4.4</div><div style="color:#888;font-size:12px;font-weight:500;">The Love Merchant</div></div></a>

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