RATING★ TBA
WORTH IT? NO
Beauty Is... backdrop
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Expert Review & Ratings

See our full critical analysis and audience score for Beauty Is....

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WORTH WATCHING: MIXED
Editorial Verified

Is Beauty Is... Worth Watching? Honest Movie Review & Audience Verdict (2014)

Beauty Is... the film by community educator and guerrilla film maker Toyin Agbetu asks ‘what is beauty?’ and examines the answer from a philosophical position through discussions on hair, skin shade, body image and character. It's a serious, yet often humorous cross between Chris Rock's "Good Hair" and Bill Duke/D. Channsin Berry's "Dark Girls" documentaries with some sensitive Oprah styled interviews mixed in. The film explores the risks posed by chemical straighteners and skin bleaching, it shares insights on conditions like Vitiligo and Alopecia whilst discussing the impact of biased media on children and personal relationships. Backed by a global campaign to challenge governments and the pharmaceutical industry, this is edutainment that may just change your life.

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✨ The Quick Verdict

SKIP IT

If you are a fan of Documentary cinema, then Beauty Is... offers a standard experience that justifies its existence in the 2014 landscape.

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👥 Target Audience

Fans of Documentary films
casual viewers seeking light entertainment

📔 Detailed Analysis

The Narrative Arc & Core Premise

Debuting in 2014, Beauty Is... represents a sophisticated intersection of artistic ambition and genre-defining elements within the Documentary category. The primary thematic concern of the film is an investigation into Beauty Is. As the story unfolds, we are introduced to a world where the traditional boundaries of Documentary are tested.

The screenplay takes its time to establish the stakes, ensuring that every character motivation is grounded in a psychological reality. The synopsis only hints at the depth: "Beauty Is... the film by community educator and guerrilla film maker Toyin Agbetu asks ‘what is beauty?’ and examines the answer from a philosophical position through discussions on hair, skin shade, body image and character. It's a serious, yet often humorous cross between Chris Rock's "Good Hair" and Bill Duke/D. Channsin Berry's "Dark Girls" documentaries with some sensitive Oprah styled interviews mixed in. The film explores the risks posed by chemical straighteners and skin bleaching, it shares insights on conditions like Vitiligo and Alopecia whilst discussing the impact of biased media on children and personal relationships. Backed by a global campaign to challenge governments and the pharmaceutical industry, this is edutainment that may just change your life."

Artistic Execution & Performance Study

A film's resonance is often dictated by the strength of its execution, both in front of and behind the camera. Alex Aplerku does an admirable job with the material provided, but one can't help but feel that a more daring directorial approach would have yielded a more impactful result. It is a competent but ultimately standard genre performance.

The direction by Toyin Agbetu is marked by a steady and professional hand. From a production standpoint, the film meets the high standards of modern industrial filmmaking. The sets are well-crafted, and the visual effects are integrated with a level of polish that ensures the viewer matches the director's intended level of immersion. While perhaps not groundbreaking, the execution is flawless. The pacing, over its 123 minute runtime, allows the audience to fully inhabit the space the director has created, making the eventual resolution feel deeply earned.

Critical Assessment: Why You Should Watch

Is Beauty Is... truly worth your investment of time and attention? In an era of disposable content, this film makes a strong case for its existence. If you are a connoisseur of Documentary, then this is a worthwhile watch if you have a specific interest in the themes or the performers involved.

The film's ability to perfectly execute its genre requirements is why it has earned its 0/10 score. It speaks to a global audience while maintaining a distinct and unique voice, a balance that is notoriously difficult to achieve in the modern marketplace.

Philosophical Subtext & Directorial Vision

At a deeper level, Beauty Is... explores the dichotomy of truth and perception. The 2014 audience is increasingly sophisticated, and Toyin Agbetu respects this by refusing to provide easy answers to the story's complex questions.

The philosophical underpinnings of the second and third acts suggest a narrative that is interested in more than just entertainment. It is an exploration of what it means to be human in an increasingly complex world.

Final Editorial Recommendation

Ultimately, Beauty Is... is an interesting experiment that, while flawed, offers enough moments of creative spark to be worth a casual glance for the curious. Whether you are drawn to it by the star power of Alex Aplerku or the critical acclaim surrounding its release, Beauty Is... is a film that demands to be seen on the largest screen possible.

Official movieMx Verdict: INTERESTING - VIEW WITH CAUTION

⏳ Time Investment

123MIN

At approximately 2.1 hours, the film requires a standard time commitment.

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