RATING★ TBA
WORTH IT? NO
General Motors backdrop
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Expert Review & Ratings

See our full critical analysis and audience score for General Motors.

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WORTH WATCHING: MIXED
Editorial Verified

Is General Motors Worth Watching? Honest Movie Review & Audience Verdict (1976)

Phil Morton's General Motors was created in 1976. Then based in Chicago, the late Phil Morton created this project as a playful and critical video response in conversation with a local General Motors dealership from whom he had purchased a van. Segments 'Colorful Colorado' and 'RYRAL' begin after the video-complaints cease. Produced at the School of the Art Institute of Chicago (where Morton founded the Video Area), this work includes Dan Sandin and Tom DeFanti who collaboratively developed the early Video Art scene in Chicago.

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✨ The Quick Verdict

SKIP IT

If you are a fan of cinema, then General Motors offers a standard experience that justifies its existence in the 1976 landscape.

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👥 Target Audience

casual viewers seeking light entertainment

📔 Detailed Analysis

The Narrative Arc & Core Premise

Debuting in 1976, General Motors represents a sophisticated intersection of artistic ambition and genre-defining elements within the Modern Cinema category. The primary thematic concern of the film is an investigation into Phil Morton's General Motors was created in 1976. As the story unfolds, we are introduced to a world where the traditional boundaries of Modern Cinema are tested.

The screenplay takes its time to establish the stakes, ensuring that every character motivation is grounded in a psychological reality. The synopsis only hints at the depth: "Phil Morton's General Motors was created in 1976. Then based in Chicago, the late Phil Morton created this project as a playful and critical video response in conversation with a local General Motors dealership from whom he had purchased a van. Segments 'Colorful Colorado' and 'RYRAL' begin after the video-complaints cease. Produced at the School of the Art Institute of Chicago (where Morton founded the Video Area), this work includes Dan Sandin and Tom DeFanti who collaboratively developed the early Video Art scene in Chicago."

Artistic Execution & Performance Study

A film's resonance is often dictated by the strength of its execution, both in front of and behind the camera. Despite the inherent talent of Phil Morton, the performance in General Motors feels somewhat constrained by a narrative framework that doesn't fully exploit their range. There are flashes of brilliance, but the overall impact is muted.

The direction by Phil Morton is marked by a steady and professional hand. From a production standpoint, the film meets the high standards of modern industrial filmmaking. The sets are well-crafted, and the visual effects are integrated with a level of polish that ensures the viewer matches the director's intended level of immersion. While perhaps not groundbreaking, the execution is flawless. The pacing, over its 62 minute runtime, allows the audience to fully inhabit the space the director has created, making the eventual resolution feel deeply earned.

Critical Assessment: Why You Should Watch

Is General Motors truly worth your investment of time and attention? In an era of disposable content, this film makes a strong case for its existence. If you are a connoisseur of Modern Cinema, then this is a worthwhile watch if you have a specific interest in the themes or the performers involved.

The film's ability to perfectly execute its genre requirements is why it has earned its 0/10 score. It speaks to a global audience while maintaining a distinct and unique voice, a balance that is notoriously difficult to achieve in the modern marketplace.

Philosophical Subtext & Directorial Vision

At a deeper level, General Motors explores the dichotomy of truth and perception. The 1976 audience is increasingly sophisticated, and Phil Morton respects this by refusing to provide easy answers to the story's complex questions.

The philosophical underpinnings of the second and third acts suggest a narrative that is interested in more than just entertainment. It is an exploration of what it means to be human in an increasingly complex world.

Final Editorial Recommendation

Ultimately, General Motors is an interesting experiment that, while flawed, offers enough moments of creative spark to be worth a casual glance for the curious. Whether you are drawn to it by the star power of Phil Morton or the critical acclaim surrounding its release, General Motors is a film that demands to be seen on the largest screen possible.

Official movieMx Verdict: INTERESTING - VIEW WITH CAUTION

⏳ Time Investment

62MIN

At approximately 1.0 hours, the film requires a standard time commitment.

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