Is Sugar Is Not Sweet Worth Watching? Honest Movie Review & Audience Verdict (1965)

The Narrative Arc & Core Premise

In the evolving tapestry of Comedy, Drama, Romance, Music cinema, the 1965 release of Sugar Is Not Sweet stands as a landmark endeavor that pushes the boundaries of conventional storytelling. The primary thematic concern of the film is an investigation into Jaroenkesa, the owner of 'Kesajaroen', a shop that sells hair loss treatment, wants to pay back his debt of kindness to his dear Indian friend, whose formula is responsible for the company's prosperity, by hiring Manas, his good-for-nothing son, to marry Namtarn, the daughter of his dear friend, for two-million baht. As the story unfolds, we are introduced to a world where the traditional boundaries of Comedy, Drama, Romance, Music are tested.

The screenplay takes its time to establish the stakes, ensuring that every character motivation is grounded in a psychological reality. The synopsis only hints at the depth: "Jaroenkesa, the owner of 'Kesajaroen', a shop that sells hair loss treatment, wants to pay back his debt of kindness to his dear Indian friend, whose formula is responsible for the company's prosperity, by hiring Manas, his good-for-nothing son, to marry Namtarn, the daughter of his dear friend, for two-million baht."

Artistic Execution & Performance Study

A film's resonance is often dictated by the strength of its execution, both in front of and behind the camera. Metta Roongrat does an admirable job with the material provided, but one can't help but feel that a more daring directorial approach would have yielded a more impactful result. It is a competent but ultimately standard genre performance.

The direction by Rattana Pestonji is marked by a steady and professional hand. From a production standpoint, the film meets the high standards of modern industrial filmmaking. The sets are well-crafted, and the visual effects are integrated with a level of polish that ensures the viewer matches the director's intended level of immersion. While perhaps not groundbreaking, the execution is flawless. The pacing, over its 138 minute runtime, allows the audience to fully inhabit the space the director has created, making the eventual resolution feel deeply earned.

Critical Assessment: Why You Should Watch

Is Sugar Is Not Sweet truly worth your investment of time and attention? In an era of disposable content, this film makes a strong case for its existence. If you are a connoisseur of Comedy, Drama, Romance, Music, then this is a worthwhile watch if you have a specific interest in the themes or the performers involved.

The film's ability to perfectly execute its genre requirements is why it has earned its 0/10 score. It speaks to a global audience while maintaining a distinct and unique voice, a balance that is notoriously difficult to achieve in the modern marketplace.

Philosophical Subtext & Directorial Vision

At a deeper level, Sugar Is Not Sweet explores the dichotomy of truth and perception. The 1965 audience is increasingly sophisticated, and Rattana Pestonji respects this by refusing to provide easy answers to the story's complex questions.

The philosophical underpinnings of the second and third acts suggest a narrative that is interested in more than just entertainment. It is an exploration of what it means to be human in an increasingly complex world.

Final Editorial Recommendation

Ultimately, Sugar Is Not Sweet is an interesting experiment that, while flawed, offers enough moments of creative spark to be worth a casual glance for the curious. Whether you are drawn to it by the star power of Metta Roongrat or the critical acclaim surrounding its release, Sugar Is Not Sweet is a film that demands to be seen on the largest screen possible.