Profit & Loss Analysis

Is Sure Fire Worth Watching? Honest Movie Review & Audience Verdict (1990)
Set in the quasi-Biblical splendor of the Mormon Dixie of central Utah, Sure Fire follows the trajectory of an American archetype, the small town entrepreneur seized by visions of ...
โจ The Quick Verdict
If you are a fan of Drama cinema, then Sure Fire offers a standard experience that justifies its existence in the 1990 landscape.
๐ฅ Target Audience
๐ Detailed Analysis
The Narrative Arc & Core Premise
Debuting in 1990, Sure Fire represents a sophisticated intersection of artistic ambition and genre-defining elements within the Drama category. The primary thematic concern of the film is an investigation into Set in the quasi-Biblical splendor of the Mormon Dixie of central Utah, Sure Fire follows the trajectory of an American archetype, the small town entrepreneur seized by visions of fortune. As the story unfolds, we are introduced to a world where the traditional boundaries of Drama are tested.
The screenplay takes its time to establish the stakes, ensuring that every character motivation is grounded in a psychological reality. The synopsis only hints at the depth: "Set in the quasi-Biblical splendor of the Mormon Dixie of central Utah, Sure Fire follows the trajectory of an American archetype, the small town entrepreneur seized by visions of fortune. Wes, eager to sell out the local grandeur to the wealthy hordes of Southern California, wheels and deals in real-estate, but more fundamentally he hones in directly to the get-rich-quick schemes for which America is famed. Sweeping up family and friends into his monomania, Wes' zealotry leads inevitably to tragedy."
Artistic Execution & Performance Study
A film's resonance is often dictated by the strength of its execution, both in front of and behind the camera. In Sure Fire, we see Tom Blair utilizing their established screen presence to carry the story forward. It is a solid, workmanlike performance that serves the director's vision without overshadowing the larger narrative goals.
The direction by Jon Jost is marked by a steady and professional hand. From a production standpoint, the film meets the high standards of modern industrial filmmaking. The sets are well-crafted, and the visual effects are integrated with a level of polish that ensures the viewer matches the director's intended level of immersion. While perhaps not groundbreaking, the execution is flawless. The pacing, over its 83 minute runtime, allows the audience to fully inhabit the space the director has created, making the eventual resolution feel deeply earned.
Critical Assessment: Why You Should Watch
Is Sure Fire truly worth your investment of time and attention? In an era of disposable content, this film makes a strong case for its existence. If you are a connoisseur of Drama, then this is a highly recommended entry that delivers on its promises while offering a few surprises along the way.
The film's ability to perfectly execute its genre requirements is why it has earned its 6.2/10 score. It speaks to a global audience while maintaining a distinct and unique voice, a balance that is notoriously difficult to achieve in the modern marketplace.
Philosophical Subtext & Directorial Vision
At a deeper level, Sure Fire explores the dichotomy of truth and perception. The 1990 audience is increasingly sophisticated, and Jon Jost respects this by refusing to provide easy answers to the story's complex questions.
The philosophical underpinnings of the second and third acts suggest a narrative that is interested in more than just entertainment. It is an exploration of what it means to be human in an increasingly complex world.
Final Editorial Recommendation
Ultimately, Sure Fire serves as a reliable piece of entertainment that will satisfy core fans while providing a solid entry point for new viewers. Whether you are drawn to it by the star power of Tom Blair or the critical acclaim surrounding its release, Sure Fire is a film that demands to be seen on the largest screen possible.
โณ Time Investment
At approximately 1.4 hours, the film requires a standard time commitment.