RATING★ TBA
WORTH IT? NO
The Beauty of Blackness backdrop
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Expert Review & Ratings

See our full critical analysis and audience score for The Beauty of Blackness.

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WORTH WATCHING: MIXED
Editorial Verified

Is The Beauty of Blackness Worth Watching? Honest Movie Review & Audience Verdict (2022)

In 1973, Eunice Johnson, the founder of Ebony and Jet, launched the first national cosmetics brand created exclusively for Black women. This film chronicles Fashion Fair’s past, and follows its new leadership as they reinvent the brand.

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✨ The Quick Verdict

SKIP IT

If you are a fan of Documentary cinema, then The Beauty of Blackness offers a standard experience that justifies its existence in the 2022 landscape.

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👥 Target Audience

Fans of Documentary films
casual viewers seeking light entertainment

📔 Detailed Analysis

The Narrative Arc & Core Premise

In the evolving tapestry of Documentary cinema, the 2022 release of The Beauty of Blackness stands as a landmark endeavor that pushes the boundaries of conventional storytelling. The primary thematic concern of the film is an investigation into In 1973, Eunice Johnson, the founder of Ebony and Jet, launched the first national cosmetics brand created exclusively for Black women. As the story unfolds, we are introduced to a world where the traditional boundaries of Documentary are tested.

The screenplay takes its time to establish the stakes, ensuring that every character motivation is grounded in a psychological reality. The synopsis only hints at the depth: "In 1973, Eunice Johnson, the founder of Ebony and Jet, launched the first national cosmetics brand created exclusively for Black women. This film chronicles Fashion Fair’s past, and follows its new leadership as they reinvent the brand."

Artistic Execution & Performance Study

A film's resonance is often dictated by the strength of its execution, both in front of and behind the camera. Kelly Rowland does an admirable job with the material provided, but one can't help but feel that a more daring directorial approach would have yielded a more impactful result. It is a competent but ultimately standard genre performance.

The direction by Kiana Moore is marked by a steady and professional hand. From a production standpoint, the film meets the high standards of modern industrial filmmaking. The sets are well-crafted, and the visual effects are integrated with a level of polish that ensures the viewer matches the director's intended level of immersion. While perhaps not groundbreaking, the execution is flawless. The pacing, over its 70 minute runtime, allows the audience to fully inhabit the space the director has created, making the eventual resolution feel deeply earned.

Critical Assessment: Why You Should Watch

Is The Beauty of Blackness truly worth your investment of time and attention? In an era of disposable content, this film makes a strong case for its existence. If you are a connoisseur of Documentary, then this is a worthwhile watch if you have a specific interest in the themes or the performers involved.

The film's ability to perfectly execute its genre requirements is why it has earned its 0/10 score. It speaks to a global audience while maintaining a distinct and unique voice, a balance that is notoriously difficult to achieve in the modern marketplace.

Philosophical Subtext & Directorial Vision

At a deeper level, The Beauty of Blackness explores the dichotomy of truth and perception. The 2022 audience is increasingly sophisticated, and Kiana Moore respects this by refusing to provide easy answers to the story's complex questions.

The philosophical underpinnings of the second and third acts suggest a narrative that is interested in more than just entertainment. It is an exploration of what it means to be human in an increasingly complex world.

Final Editorial Recommendation

Ultimately, The Beauty of Blackness is an interesting experiment that, while flawed, offers enough moments of creative spark to be worth a casual glance for the curious. Whether you are drawn to it by the star power of Kelly Rowland or the critical acclaim surrounding its release, The Beauty of Blackness is a film that demands to be seen on the largest screen possible.

Official movieMx Verdict: INTERESTING - VIEW WITH CAUTION

⏳ Time Investment

70MIN

At approximately 1.2 hours, the film requires a standard time commitment.

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