Is Vertical Roll Worth Watching? Honest Movie Review & Audience Verdict (1972)

The Narrative Arc & Core Premise

Debuting in 1972, Vertical Roll represents a sophisticated intersection of artistic ambition and genre-defining elements within the Modern Cinema category. The primary thematic concern of the film is an investigation into Cast as an “electronic erotic seductress,” the multiple costumes and roles performed by Jonas critically examine the ever-changing, but consistently unequal roles of women. As the story unfolds, we are introduced to a world where the traditional boundaries of Modern Cinema are tested.

The screenplay takes its time to establish the stakes, ensuring that every character motivation is grounded in a psychological reality. The synopsis only hints at the depth: "Cast as an “electronic erotic seductress,” the multiple costumes and roles performed by Jonas critically examine the ever-changing, but consistently unequal roles of women. The camera gazes at Jonas, implicating the viewer in the work and further, with her body. Her intentional de-synchronization of the monitor's receiving and transmitting frequencies results in the on-screen image's repeated vertical descent. Creating a sense of fragmentation, the vertical roll relentlessly pounds at the images of the artist as she moves through a series of performed identities. Characterized a "disjunctive self portrait" by the Electronic Arts Intermix, the image content of the work is strongly mediated by the mirror-like function of the camera, scrutinized by the lens and subjected to violence by the vertical roll."

Artistic Execution & Performance Study

A film's resonance is often dictated by the strength of its execution, both in front of and behind the camera. Joan Jonas does an admirable job with the material provided, but one can't help but feel that a more daring directorial approach would have yielded a more impactful result. It is a competent but ultimately standard genre performance.

The direction by Joan Jonas is marked by a steady and professional hand. From a production standpoint, the film meets the high standards of modern industrial filmmaking. The sets are well-crafted, and the visual effects are integrated with a level of polish that ensures the viewer matches the director's intended level of immersion. While perhaps not groundbreaking, the execution is flawless. The pacing, over its 20 minute runtime, allows the audience to fully inhabit the space the director has created, making the eventual resolution feel deeply earned.

Critical Assessment: Why You Should Watch

Is Vertical Roll truly worth your investment of time and attention? In an era of disposable content, this film makes a strong case for its existence. If you are a connoisseur of Modern Cinema, then this is a worthwhile watch if you have a specific interest in the themes or the performers involved.

The film's ability to perfectly execute its genre requirements is why it has earned its 4/10 score. It speaks to a global audience while maintaining a distinct and unique voice, a balance that is notoriously difficult to achieve in the modern marketplace.

Philosophical Subtext & Directorial Vision

At a deeper level, Vertical Roll explores the dichotomy of truth and perception. The 1972 audience is increasingly sophisticated, and Joan Jonas respects this by refusing to provide easy answers to the story's complex questions.

The philosophical underpinnings of the second and third acts suggest a narrative that is interested in more than just entertainment. It is an exploration of what it means to be human in an increasingly complex world.

Final Editorial Recommendation

Ultimately, Vertical Roll is an interesting experiment that, while flawed, offers enough moments of creative spark to be worth a casual glance for the curious. Whether you are drawn to it by the star power of Joan Jonas or the critical acclaim surrounding its release, Vertical Roll is a film that demands to be seen on the largest screen possible.